We consider ourselves one of the few printing companies in the U.S. that have the capability to "be a one stop shop" in the EDDM program and are very passionate about helping businesses and ministries like yours benefit from this marketing tool. We offer free consultation on the best ways to use Every Door Direct Mail. Have any question? Call us today 301-782-2285.
What is Every Door Direct Mail?
Every Door Direct Mail (EDD) is a new program by the USPS that allows businesses to mail .16 cents per postcard. Not only can you mail postcards, but you can also mail catalogs, brochures, samples or anything else. You can mail anything as long as it meets EDDM size requirements.
What size does a commercial flat need to be?
A "commercial flat" needs to be more than 6.125 tall OR longer than 10.5". The largest size the mail piece can be is 12x15. [4.25x12, 6.5x11, 6.5x9, 8.5x11, 8.5x14, 8.5x7, 8.5x7.5, 9x12]
Who can I mail to?
With EDDM you can mail to all homes and businesses in a mailing route. Each zip code is comprised of many different routes. Each of these routes contain approximately 300-700 homes and businesses.
Where do I find the routes?
The post office has created a new website located at http://www.usps.com/eddm. This website allows you to geo-target your area by zip code, city, or address and then you can map out the carrier routes that you want to mail to. Best of all this website will automatically generate the paperwork necessary to give to the USPS mail clerk.
Can I target the homes that I want to deliver to?
You can omit businesses from your mailing, however one of the core requirements of EDDM is that you have to mail to all homes in the route. You do have the opportunity to exclude certain addresses, such as competitors, customers or people you know that do not wish to receive your marketing messages. You can exclude the addresses via the facing slip in the provide paperwork.
What if I want to exclude business addresses?
While the USPS.com/EDDM will let you choose only residential routes, it is important to change your endorsement to "Local Residential Customer" on your postcard. This way, the carrier will know you want to omit businesses from your mailing.
What is the minimum or maximum we can mail?
If you are dropping off the mail at the post office yourself, you can mail as little as 200 pieces and as many as 5000 in one day.
Can I print the cards on my home printer?
We do not recommend that you try to print these on your home printer because the paper stock required is too thick. Additionally, the cost of toner is very expensive, and the quality will not be the same as if it was printed by a commercial printing company like APGI. We are offering discounted print rates to help customers take advantage of this new program.
Will you prepare the mailing for me?
If you want to prepare your own EDDM mail, we will walk you through the process and assist you in preparing your mail for free. Although it is not technically difficult, there are some guidelines that should be followed in order for your mail to be accepted by the post office. To have us prepare your entire mailing and paperwork is what most customers have us to do. We will ship the prepared mail to you with all of the necessary paperwork. All you have to do is bring the cards, paperwork and your postage check to your local post office. You can even have us ship the mail right to the post office for you.
3 ways to use the "Every Door Direct Mail"
You Prepare The Mail You can print the postcards with us and we will send them to you for you to complete the preparations for the Every Door Direct Mail program. We will assist you in creating your paperwork and consult with you on preparing your cards for Every Door Direct Mail delivery.
We Prepare the Mail For You For a small fee, we can prepare all of your paperwork for you and bundle the mailing exact to post office guidelines. Once prepared, we ship the cards to you and all you have to do is drop them off at the post office. We do everything for you except drop the cards off to the post office.
We Handle It All We can ship the cards directly to the post office at your request.
USPS Postage for 16 cents and no mailing list!
If you currently mail postcards for your business and target your customers by a geographic area then this new mailing program by USPS is for you. EDDM (Every Door Direct Mail) is a new promotion being rolled out by the US Postal Service that enables regular and retail businesses to mail at an astounding .16 cents per postcard without even needing to have a mailing address.
Key Benefits of Every Door Direct Mail
- No Postage Permit Required for EDDM:
When mailing a postcard through the post office traditionally you need a permit which can cost as much as $450 just to open your account. This annual fee has been waived for Every Door Direct Mail.
- No Mailing List needed for Every Door Direct Mail:
The post office is promoting what is called a simplified address so no mailing list is needed. You simply have to have the words "Postal Customer" and the post office will deliver your piece to the mailing routes that you request.
- Large size card = better response
A Mailing flat is at least 6.25"x11" or larger size which means you have plenty of room to get your message to your customer. This is over 3 times the size of a 4"x6" postcard and only costs .16 cents!
- As close as your local post office:
No need to go through the challenge of finding and understanding how to work with a business mail entry unit. EDDM Retail can be mailed from any post office and you can pay for postage with cash, check or debit card. You can have your printing already prepared and shipped to you and dropped off directly at the post office. This way, you get the lowest postage rate, and you know that your direct mail is being delivered quickly and efficiently.